I never failed. And then, I did.

Failures are good. Most of the time. We know it later in life. Journey is the reward. Destination holds so little value than the journey.

I never failed. And then, I did.

I was always in the top 3 or higher in typical edu exams.

Always 95% or so.

Joined CA.

“Cracked” entrance in one go with “flying” marks!

Joined next level of CA.

Fell sick on the last day exam.

Results came.

Failed the last exam out of 7 papers.

And that’s when, for the first time, I felt “I have failed.” For real.

Next?

Not able to accept that. Being a topper always, hard to accept that I failed an exam.

I lost interest in education. Don’t know why.

I thought just studying hard doesn’t ensure anything.

Joined CA training.

Started office work, something new.

No study as in study.

Started exploring other avenues to live and build a career.

Found gaps in CA market.

Planned to start my own site in taxation.

Never wrote code. Never designed a site.

Just Googled every damn roadblock.

Got my first site up and running in about 3 months – It was “TaxPlayers Global”

But that was not coming up on Google!

I Googled Why!

Got to know SEO.

Created first Google Search Console and Google Analytics Account.

Got that ranked.

In a few weeks, 150 visitors.

Got a reputation as a website guy in my small CA network.

Then launched one more – “Failures Rocks”

Then started designing sites for friends and learning all things SEO and digital marketing.

Marketing automation. Checked.

Email Marketing. Checked.

Social Media. Checked.

WordPress. Checked.

Content. Oh, Quality Content. Checked.

3 years, 30+ sites later, and 400+ articles later, quit CA to pursue digital things full-time.

Launched an app – “Minute Crunch”

Failed again.

Released a book – “Calm Social Media”

Failed again.

Restarted.

Back to typical jobs.

Rebuild 2 brands.

Failed.

Restated freelancing.

Felt going well.

Queries from decent brands and aspiring startups started rolling in.

Time felt right to go from freelancing to company mode.

Met a few amazing folks and started ZeroAdo®, new-age digital marketing company.

Today, ZeroAdo is empowering open-minded startups and brands to go more digital and grow online in India, United States, Canada, Caribbean, and Germany. More on the way.

The best part in this all?

Getting to work with people who are so smart, amazing, and bright. In India and worldwide.

Freedom to create what always wanted and getting one step closer to making a bigger vision a reality.

Getting to wake up every single morning, learn new, grow, and pursue “why” for real.

And a lot more to mention in a single post!

I am just grateful. For all the failures that inspired to do all this. To all the people who have supported me and continue to lift me up whenever I am down- All of you know who you are : )

Point?

Failures are good. Most of the time. We know it later in life.

People and relationships are most important than anything.

Journey is the reward. Destination holds so little value than the journey.

Let’s keep going and growing.

Vishnu Goyal
Keep Doing Good Stuff
[P.S. You are amazing. Let no one tell you otherwise.]